Senior Manager of Digital Experience – Email

Senior Manager of Digital Experience – Email Cooley is seeking a Senior Manager of Digital Experience - Email to join the Marketing and Business Development team. Position summary: Under the supervision of the Associate Director of Digital Experience, the Senior Manager of Digital Experience – Email supports supports the email and marketing automation vision, defining strategy and transforming channel operations through sophisticated, data-driven lifecycle journeys that support client engagement and business growth. Working closely with cross-functional teams, this role drives enterprise roadmap alignment, operational excellence, talent development, and continuous advancement of the firm's digital transformation and AI-enabled marketing capabilities. Specific duties and responsibilities include, but are not limited to, the following: Position responsibilities: Channel Strategy & Operations: Define and lead the enterprise email and marketing automation strategy, moving the firm from batch-and-blast tactics to sophisticated, persona-based lifecycle journeys. Technology Business Ownership: Serve as the primary business owner for the Marketing Automation Platform (MAP), overseeing the roadmap, system health, and integration with the CRM to ensure a seamless data flow. Resource Management: Manage a hybrid team of onshore strategic leads and offshore execution resources to ensure 24/7 operational coverage and high-velocity campaign deployment. Channel Health & Deliverability: Maintain a high-quality, governed channel by overseeing quality standards, sender reputation, and regulatory compliance (GDPR/CCPA/CAN-SPAM) standards. Journey Integration: Partner across MCD to design and support integrated client journeys, ensuring email acts as a cohesive "connective tissue" between web, events, and business development touchpoints. Data & Performance Leadership: Act as the channel’s data lead, establishing KPIs for engagement and conversion while leveraging A/B testing and behavioral insights to optimize performance. Cross-Functional Execution: Collaborate closely with MCD practice leads to translate business goals into high-impact automated programs and targeted campaign execution. Enterprise Roadmap Collaboration: Work beyond MCD with Tech and Innovation teams to align the email automation roadmap with the firm’s broader digital transformation and AI-driven initiatives. Operational Governance: Implement and enforce scalable templates, workflows, and quality-control processes to ensure error-free execution across all practices and regions. People Leader: Serve as direct supervisor and mentor to direct reports Provide day-to-day supervision of direct reports, ensure compliance with assigned work hours and monitor for compliance with all firm and department policies. Manage staffing coverage, review and process time logs/time off requests Support business professional development and continued educational opportunities In collaboration with immediat